St. Maarten Illustration Linework

Destination Lab:

St. Maarten

This island nation's most valuable renewable resource may well be the spirit to collaborate: working together to not just get back to business as usual, but to thrive.
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Islands in the Storm

The good people of St. Maarten/Martin know what adversity feels like. Shoveling sand and wind-thrashed debris out of every crevice of a storm-battered island can’t be left to one person alone. Nor can a government in shock produce enough resources to adequately or efficiently address every aspect of the recovery—even if that’s its job. The case is even more complex on the island, which has dual governments—Dutch and French. Both have to cooperate to make real progress.

But how do the two sides learn to work together after Hurricane Irma punched them both in the gut? Significant challenges in each territory have delayed their recovery, leaving citizens wondering how to move forward. The guests on our panel at the Sonesta Maho Beach Resort realize that from the debris needs to rise a sense of collaboration, and a willingness to do anything that needs doing with whatever’s on hand, regardless of government (or anyone else's) involvement.

They want their island to be known as a place where an entrepreneurial approach and an all-hands-on-deck attitude lean into innovation, and where they can work together more closely to move mountains. And, yeah, to do that they’re aware they have to roll up their sleeves and start digging. 

Innovators

Our Destination Lab was a small, by-invitation event held to spark conversations with industry insiders on how to move travel forward—a think tank bringing the island's brightest minds in travel together for an idea session on the future of destination marketing.
Wyb Meijer Profile Pic
Wyb Meijer
Executive Director, SHTA
Paul Dijkhoffz Profile Pic
Paul Dijkhoffz
Managing Director at Sagitario Management NV & Board, SHTA
Lorraine Talmi Profile Pic
Lorraine Talmi
Managing Director, Magnis NV & President, SHTA
Sabrina Carty Profile Pic
Sabrina Carty
Market Researcher, St. Maarten Tourism Bureau
Ricardo Perez Profile Pic
Ricardo Perez
GM, Oyster Bay Beach Resort & Coral Beach Club, & Secretary, SHTA
Abel Knottnerus Profile Pic
Abel Knottnerus
Senior Policy Advisor on Foreign Relations and World Bank Cooperation
May Ling Chun Profile Pic
May Ling Chun
Interim Director of Tourism, St. Maarten
Brian Kent Profile Pic
Brian Kent
CEO & Co-Founder, Flip.to
Diane Van Leunen Profile Pic
Diane Van Leunen
Director of Marketing, Flip.to

What we learned