Altitudes: the highs & lows of travel marketing – a four-part interview with Greg Thurik

A leader of destination marketing strategy for the last decade, take it from Greg when he says DMO’s must reimagine their approach to maintain their place in the industry

Watch Greg Thurik's interview →

Altitudes: a view of the highs and lows of travel marketing, and how we, as marketers, can level up the industry

The head marketer of one of the nation’s leading-edge hospitality groups, Andrew Ladd, shares his straightforward take about where travel needs to be headed, and the path he’s cutting to get there

Watch Andrew Ladd's interview →

Signal vs. Noise: Where marketing got off track, and how marketers can cut through to better win over travelers

A heavy-hitting marketer who is at the helm for groups and destinations of every size, Scott van Hartesvelt gets candid about real ways to find your edge

Watch Scott van Hartesvelt's interview →

Listen in: How to be present, useful and inspire better conversations at every point within the traveler journey

Google’s Andy Nguyen demystifies the traveler journey during HSMAI Commercial Strategy Week

Listen to Andy Nguyen's research →

Building trust with travelers is a must for the Caribbean’s comeback story

As pent-up demand for travel explodes, the Caribbean is poised to take advantage. Matt Cooper, Founder/CEO, Travel Culture Collab shares how: going beyond selling beds, elevating every island’s identity, and building trust with travelers.

Listen to Guido and Matt's thoughts →

Hotels must get back to selling their “why”

Guido Salvatori, a hospitality insider, lends perspective on the importance of one thing: the true intent of travel. Miami’s precarious situation illustrates his point.

Listen to Guido's thoughts →

Inside the $40 million dollar bet to save an island you’ve never heard of

A rural Newfoundland fishing community fights an uncertain future. It’s best hope to survive: a $1,250/night luxury hotel with valet service.

Saving a culture →

Driving deeper experiences in travel

Local Guest’s Carmen Portela thrives on seeing the spark between locals and travelers, because those connections create richer experiences all around.

Find out more →

Covid killed the status quo: a pandemic ushers in a new era of destination marketing

Take it from Will Seccombe, a guy who helmed Visit Florida for four years: now more than ever destination marketers must work with their communities in completely new ways.

Communities work together →

Tough love: what used to work for destination marketers doesn’t anymore (plus a roadmap for change)

Former CEO of Visit Florida, Will Seccombe, shares his take on what DMO’s can do right now to help their destinations rebound.

Listen to Will's thoughts →

Where top minds talk travel.

Welcome to Thought Starters: an unrestrained take on the future of destination marketing.

We’re serving up big ideas on where travel needs to be headed from some of the most passionate people in the industry.