Altitudes: the highs & lows of travel marketing – a four-part interview with Greg Thurik

A leader of destination marketing strategy for the last decade, take it from Greg when he says DMO’s must reimagine their approach to maintain their place in the industry

Destination marketing is a long-term play. Yet, demonstrating return on investment to stakeholders often requires a focus on short-term strategies, which can lead to inconsistencies that affect long run performance. Reflecting on his tenure at Envisionit has helped Greg develop ideas to change the norms, and better position DMO's for future success.

With so much insight to share, we'll be dropping a new Greg-isode each Tuesday for the next three weeks.

Episode 1: Destination marketers can do more to win over travelers in the current marketing landscape
Episode 2: How can a DMO elevate a destination above the competition?
Episode 3: Change the mindset: selling time is superior to selling a room
Episode 4: Deliver information travel planners need at the right time in their journey

Contributors

Zach Stovall
Senior Creative Strategist, Flip.to

Greg Thurik
Strategic Marketer, Formerly Envisionit

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